NAMI

NAMI Yakima provides information and resources for people with mental illness and their families. They were selected as part of Field Group’s Create for a Cause.

Challenge

NAMI is run by volunteers who don’t have much time to create marketing materials. Their marketing efforts were disjointed and lacked a cohesive design.

Goal

NAMI needed handouts, an e-newsletter template, and a new website that all shared a similar design to tie them together. Online tools like the e-newsletter and website needed to be easy to use.

Strategy

During Field Group’s 24-hour Create for a Cause, Field Group designed brochures for NAMI Yakima’s programs, as well as an e-newsletter template and a brand new website. Field Group then educated NAMI on how to use their new online tools effectively.

Outcome

NAMI Yakima was grateful and thrilled with the new marketing materials. All of their marketing efforts now have a beautiful design and help spread information about their life-changing programs and services.