Not every message is best shared through paid advertising. Sometimes earned media and public relations offer better opportunities for visibility and credibility in today’s crowded consumer markets.
Today’s consumers are smart. They know that advertisements are messages a company pays for you to believe. Public relations offers consumers an opportunity to form their own opinions—whether through reading a news article or customer review, attending an event, or meeting a business representative face-to-face. At FG, we look for opportunities to connect you with your audience in ways that allow them to form their own (guided) opinions about your company, product, or services.
It’s important to remember the one challenge with public relations is that it encourages people to come to their own conclusions instead of providing them specific messaging about your product. At Field Group, we work with you to make sure you are prepared to answer their questions confidently, effectively, and in a manner that builds trust in your organization.
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