Goose Ridge Winery (GR) planned to change the packaging for their cider line from 500ml wine-style bottles to cans. With the change in packaging, GR wanted to refresh the cider brand and develop new labeling for the cans. They requested the new brand be authentic to their history and highlight their efforts to be good stewards of the land. For the label design, the wine-style bottles lent a feeling of luxury to the product they were worried wouldn’t translate to the can designs.
Develop a new name, branding, and label design for the Goose Ridge Cider line of products that would feel like a luxury brand yet still feel approachable, reflect their history, and give a nod to their environmental stewardship.
FG conducted significant online research on Goose Ridge, the cider industry, and stand-out brands within this space. We held internal brainstorming sessions and researched the top naming conventions from our team and the Goose Ridge team for availability—both for the trademark name and online and social media handles. Once the cider name was established, FG developed a design style for the cans that would work with the various flavor profiles Goose Ridge established.
Goose Ridge selected the name Drive Row Cider. A drive row is an area in an orchard between the rows that helps orchardists access the individual trees for maintenance and harvest and maintain soil health. This met the goals of developing a brand that is approachable and reflects the company's history and land stewardship. To illustrate a feeling of luxury, we added gold can tops, gold fonts, and gold illustrations, elevating the feel of the product. We delivered designs for four of the core flavors (apple, cherry, cranberry, and spiced pecan), as well as three seasonal flavors to illustrate how the can designs could adapt to various flavor offerings.
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