Position the Tri-Cities Airport as the central air travel hub in Central Washington while crafting a captivating and adaptable theme to consistently enhance brand recognition amidst increasing flight offerings at smaller airports.
Create a six-week, dual-language campaign including TV, radio, print, digital, and social media advertising featuring our new airplane pilot mascot to accompany the “Don’t Take a Chance” game-play theme. We anticipate repurposing the pilot as the airport’s mascot to go along with new gameboard themes and references in the future.
The campaign resulted in a 33% increase in website visitors from the Yakima area compared to the previous weeks. Overall, the website saw the average weekly visitors jump by 80%. The digital strategy also saw over 400k impressions across Facebook, YouTube, and Google, with higher than industry average click-through rates (CTRs), including an impressive 28.97% CTR for Google Search ads.