The Tri-Cities Airport (PSC) needed to fill daily flights on its brand-new American Airlines route to PHX as quickly as possible.
Build immediate awareness of the new flight and airline.
FG implemented a year-long digital marketing campaign on Meta, Google Search, and YouTube targeting the Tri-Cities area. We supplemented the digital campaign with two multi-media campaigns in spring and fall when people are most likely to book flights for summer vacations and holiday travel.
PSC and American Airlines found so much success they added a second daily flight to their schedule on October 5. During the one-year campaign, 45,076 people visited the campaign landing page (averaging 3,756 per month).
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