American Airlines was brand new to the Tri-Cities Airport and needed to fill its daily flights to PHX as quickly as possible.
Goal
Build awareness of the new flight and airline as quickly as possible.
Strategy
A year-long digital marketing campaign was implemented on Meta, Google Search, and YouTube that primarily targeted the Tri-Cities area. It was supplemented by two multi-media campaigns during the spring and fall when people are most likely to book flights for summer vacations and holiday travel.
Outcome
PSC and American Airlines added a second daily flight (launched October 5) to the schedule due to how quickly and often the flights were at capacity. During the one-year campaign, 45,076 people visited the landing page (averaging 3,756 per month).
High demand led PSC and American Airlines to add a second daily flight. The campaign landing page drew 45,000+ visitors, averaging nearly 3,800 per month.
