Noel Corporation struggled to build brand awareness and attract new business quickly, with little time available for traditional outreach.
Goal
Drive immediate attention to the company's website and increase awareness of the Noel Corporation brand.
Strategy
Field Group built and launched a new website for Noel's co-pack operation. With a goal of attracting customers on both the East and West Coasts, Field Group launched a nationwide Google Search campaign for Noel Co-Pack. The campaign featured high-value, industry-specific keywords to ensure clicks led directly to what people were searching for.
Outcome
Since its launch, the campaign has consistently outperformed industry benchmarks while increasing qualified leads and brand awareness. The site has received two- to four-times higher click-through rates than the 6.23% industry average every month. At its recent peak, it received 307 website conversions–up from 78 in the campaign's first partial month. Form submissions increased from eight monthly inquiries to 35, with co-pack inquiries accounting for 40% of submissions in June. Noel Co-Pack's brand recognition continues to grow with steady increases in direct and organic traffic as more users search for Noel Co-Pack by name.
Website conversions increased by 294%
