Helping Central and Eastern Washington communities “Pause” to ease the mental and physical impacts of COVID-19.
Field Group found that each technique in Dr. Mauseth’s training started with taking a moment to stop and take stock of emotions, so we developed the slogan “Practice the Pause” as both a call to action and a quick description of the materials.
FG built a toolkit including workbooks and videos illustrating the behavioral management techniques from Dr. Mauseth’s work. These assets were supported by an educational campaign throughout TV, radio, print, billboards, direct mail and digital ad and shared at PracticeThePause.org for easy public access.
In all, Field Group created several versions of the training toolkits to speak to parents, teachers, adults, youth ages 5-12 years old and teens 13-18 years old. Workbooks, brochures, rack cards, and videos as well as a landing page and online resource library launched on schedule and shared with community partners alongside real-world training seminars throughout GHN’s nine county area. Several community partners found the materials so helpful they came together to fund additional printing and assure delivery of materials to every school district in the nine-county region.