YNHS: Ensuring Continuity

Challenge

Because Medicaid automatically renewed during the COVID-19 Public Health Emergency (PHE), there was concern that eligible individuals would not realize they had to renew their eligibility once the PHE ended to retain their coverage.

Strategy

Create a six-week, dual-language campaign including TV, streaming TV, radio, print, digital, and social media advertising, targeting low-income populations in the Yakima Valley and encouraging them to renew their Medicaid or Apple Health eligibility.

Goal

Encourage those on Medicaid or Apple Health to renew their eligibility so they will not lose their Medicaid or Apple Health coverage.

Outcome

The campaign resulted in a 35% increase in visitors to the YNHS website, with over 80% being first-time visitors. 89% of those visitors primarily speak English, 8% Spanish, and 3% other.
35% increase to the YNHS website, 80% being first-time visitors.
FG 230570 Health Plan Finder Cover
YNHS COVID-19 Ad

Read More

FG 230570 YMCA Cover

YMCA Website

Read More
Pas-Co Digital Ads

Tri-Cities Airport, Earn More When You PAS-CO

Read More
YNHS Portraits

Yakima Neighborhood Health Services

Read More