Blog / Marketing Strategy: Get Your Squirrels in a Row

We get it. Taking on the vast marketing sphere can be overwhelming and often intimidating. From producing advertisements and navigating social networking to generating buzz via word of mouth while considering corporate social responsibility, there are endless channels and activities to be deployed to differentiate your product or service offerings from your competitors.

However, whether you are launching a new business or running one that has been operating for some time, the perception the public, especially your target audience, has about your brand largely depends on how you present the value of what you offer. What is unique about your brand, products, or services? What sets you apart from the rest?

In initial meetings with clients, we often hear that they know marketing should be prioritized; they just don’t know where to start. Our reply is as timeless as handwritten letters: begin with a strategy.

Just as a foundation is to a building, so is a strategy to marketing your business.

Strategy establishes the framework for how to build and grow and is the first thing you should do before allocating funds or investing time in marketing activities.

A strategy conveys the vision and values of your business and expresses these in a way that the public will recognize and associate with your organization. It is also how you invite your target audience to go on your business journey with you. A marketing strategy details advertising, outreach, and PR activities, how you will measure the effectiveness of these initiatives, and the timelines for implementing each.

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Still unsure of the importance of a marketing strategy? Below are three tried-and-true reasons to commit to developing a marketing strategy.

• It will help you define what you want for your business; to attract more customers (grow), keep your business at its current level (maintain), or scale down your business (perhaps you seek more time for family or hobbies).

• Marketing is a long, continuous effort of research, collaboration, measurement, and evolution. So, if you’re thinking about being in the business game for the long haul, it is worth investing the initial effort in creating a workable strategy.

• You can organize your business’s activities to compete favorably against direct and indirect competitors. Imagine you are going into battle without a game plan on what winning would look like. Yes, it is a battle for a share of the public’s attention because the average consumer experiences a daily barrage of information from businesses. Having a strategy will make you stand out in that noise.

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Now that you understand what is to gain from employing a strategy, it is time to get one in place. Don’t fret; you don’t have to go at it alone! We’ve got you! Whether developing a new marketing strategy or revamping an existing one, we’re here to help. We’ll work closely with you to design something that authentically represents your business and will get you to where you want to be.

Find out more about our approach, and let’s get crackin’!