Blog / Remote Networking - Tips for Making Meaningful Connections
Here at Field Group, we had thought the idea of working from home would offer a little more flexibility with our schedules—that we’d enjoy not having to be super dressed up and working from our couches instead of desks. We always thought freelancers had the good life, until we had to start living it. One of the areas hardest hit in this new age of work is our ability to network and get in front of both new and current clients. Anyone in a sales position knows one-on-one time is crucial to building a relationship, and you can’t really do that while in quarantine. We knew we needed to pivot from our usual course of action and buckle down. Below are three strategic ways we have been able to keep work coming in while working remotely.
Follow Up with Past Clients and Ones Who Fell Through the Cracks
Hopefully you or your business have some way of documenting all your previous clients and the ones you may have reached out to but never got the wheels spinning. If you do, or if you have a dang good memory, the best place to start is by reaching back out to them. These are the people who already know you and will hopefully be the easiest to reconnect with.
Connection and empathy are the two keys here, especially due to the economic times we are in. As you’re approaching these previous relationships, be as genuine as possible. Approach each email or phone call as sincerely wanting to help and provide support, because we’re assuming you do.
Here are a few tips to get going:
Take the feather duster to your existing platforms and get to work.
Take Your Networking to the Internet
Raise your hand if it’s been a little while since you’ve logged onto your LinkedIn page and you need to brush the cobwebs off. Only us? Well, okay, we’ll admit this is something that we do struggle with. Sometimes we get so busy helping other clients with their pages, we neglect our own. We’re taking the extra time to not just spruce up our LinkedIn pages, but to find different groups and communities across several platforms to engage and interact with people. During this time, or any time you’re having to work from home, connecting with new people is an incredibly hard, daunting task. The internet has provided us the perfect platform to meet new people and create relationships.
This isn’t limited to just LinkedIn. You can find communities of people across all social media platforms and beyond. Join different Facebook groups in your community. If you’re interested in helping nonprofits, find a group for nonprofits. Are you an avid runner or gamer? There are groups out there for you full of people with similar interests. You might just make a real connection with someone in the comments who could use your help.
Here are a few tips to get going:
Ask for Referrals
Sometimes this simple task feels like the hardest to accomplish because you’re asking someone to use their reputation and relationships to vouch for you. We know⎯scary. However, if your current clients are willing to connect you with some of their contacts and refer your services to them, that means they hold you and your work in high regard. Use this as a confidence booster and as the foundation to start building a new relationship.
Here are a few tips to get you going:
Have you already tried any of the above tips? Let us know how it has been going!
How have you been networking in this new age of social distancing?