Intermountain Cleaning

Intermountain Cleaning was looking to break into the competitive Spokane janitorial market.

Challenge

Before coming to us, Intermountain Cleaning had invested thousands of advertising dollars into radio ads but had gained no new customers as a result.

Goal

To reach new potential clients strategically and affordably.

Strategy

Field Group performed Search Engine Optimization to make their website more appealing to the algorithms used by search engines like Google and targeted Intermountain Cleaning’s specific audience with digital ads that were seen over 11,000 times using a smart, lean budget — just 10% of what had been spent on earlier radio ads.

Outcome

Leads went up! 46 more leads in 60 days than in the two months prior and after reducing the budget by 90%. Since the cleaning industry is an ongoing service, this likely means continued business from these new customers.