Guerrilla marketing to raise local awareness and local donations
Donations to O’hana were significant and included a $10,000 gift from a first-time donor—but the publicity was priceless. The event was covered on all news and social media channels. They spotlighted O’hana’s services, breast cancer awareness facts, and screening reminders. In a secondary PR opportunity, the bras were donated to the local YWCA for women in need, and was again covered by local media.