Salud Family Health Centers in Colorado was looking for a new way to engage with younger patients and their parents. Salud had seen our work creating custom animated characters for other healthcare clients, and they wanted a similar group of custom mascots for themselves.
Salud pediatric services were not well-known throughout the communities they serve.
Salud was seeking a compelling, fresh way to reach children and parents to increase pediatric patients.
Colorado is home to dinosaur fossils, so we worked in tandem with Salud: conducting qualitative research with key stakeholders, issuing a bilingual survey to patients and employees, and finally crafting the Dynamos characters to reflect the population Salud serves.
Dino-mite! From billboards and mascots to activity books and vibrant, larger-than-life vinyl graphics in the clinics, each community is introduced to the Dynamos with rollout events drawing families by the hundreds! The Brighton clinic’s pediatric patient count has gone up by 660!